Intro
Beautery - specialized Beauty & Health marketplace with a referral-based earning model for professionals and influencers.
The project covered a full product cycle — from brand strategy and naming to identity and complete UI/UX design.
The chosen grapefruit hue became a signature visual cue, capturing the freshness and confidence of the beauty market.
Beautery introduces a new referral-based earning model for professionals and influencers, integrating personal dashboards, product management, and analytics into one seamless platform.
The logo was refined to better reflect the updated brand tone — clean, confident, and modern. Its soft geometry and balanced proportions ensure recognizability across digital and print environments, while maintaining the approachable spirit of the Beautery identity.
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