Designed for both individual users and teams, INXY.com aimed to make subscription tracking feel as simple as checking your balance.

Subscription Management Flow

Managing dozens of recurring payments can easily get out of hand —
especially when they’re split between multiple cards, services, and family accounts.

The goal was to make subscription tracking effortless, automated, and visually clear — both for individual users and for professionals managing company expenses.

Problem

The early version had unclear navigation and inconsistent logic for adding and managing subscriptions.

During early testing, we noticed that even tech-savvy users struggled to complete basic actions:

✦ how to connect cards or detect active subscriptions,

✦ where to see monthly spending,

✦ or how to cancel or edit a subscription.

This caused confusion and low engagement: users added only 1–2 subscriptions on average, instead of consolidating all their recurring payments.

The business goal: turn passive users into active ones — by making subscription management effortless enough to actually use.

Approach

After identifying how users lost track of their subscriptions, we focused on simplifying the entire experience — from setup to daily control.

We started by mapping the full journey — from connecting the first bank account to monitoring recurring payments.

The new flow combined automation with manual control:

✦ Bank connection – users could securely link cards to automatically detect active subscriptions.

✦ Manual entry – for users who preferred not to connect banking data, manual add-on was always available.

✦ Custom lists – users could group subscriptions into separate lists (e.g. Personal, Family, Work).

✦ Trial mode – subscriptions could be marked as Trial with reminders before the renewal date.

✦ Notifications — users could receive real-time spending alerts via Telegram, Slack, or email.

Solution

Based on early user feedback and business goals, we focused on making the entire experience both clearer and more controllable — from the first connection to everyday use.

Based on early user feedback and business goals, we focused on making the entire experience both clearer and more controllable — from the first connection to everyday use.

✦ Streamlined onboarding — users could connect their bank or start manually, guided by contextual tooltips and progress hints.

✦ Smart detection & categorization — recurring payments were automatically recognized and grouped into categories (Entertainment, IT Services, Office Tools, etc.) for better visibility.

✦ Flexible grouping — users could merge or split subscriptions into lists, tag them, and manage visibility across accounts.

✦ Analytics dashboard — monthly and yearly insights helped users spot overspending patterns and rebalance their budgets in time.

✦ Helpful states — onboarding hints, empty screens, and in-context help reduced cognitive load and guided users to their next action.

✦ Unified payment overview — all transactions across cards and accounts were centralized in one clear view, finally letting users see where their money actually goes.

User Testing

User tests showed that 73% of new users initially struggled with onboarding.
Most didn’t understand how to connect cards, add subscriptions, or enable notifications.

To fix this, we introduced a guided flow — a four-step walkthrough that explained the basics in context. After the update, the average number of added subscriptions per user grew by 60%, and users reported a much clearer understanding of their monthly expenses.

Outcome

After several testing rounds, the flow was refined and rolled out across all user segments. The redesigned experience shifted the product from manual expense tracking to an automated personal finance assistant.

Users could finally see where their money went — and act on it.
More connected subscriptions meant higher engagement and better long-term retention.

Each improvement — from smarter categorization to contextual guidance — helped users feel in control at every step, building trust through clarity and simplicity.